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Top 7 CallRail Competitors in 2022

With the amount of information in everyday business situations, it can be hard to keep track of it all. Luckily, there's a software solution for virtually every issue, and if it doesn't exist, someone is probably coming up with it. When it comes to tracking calls, there's so much to uncover.

Call tracking software is designed to optimize your marketing efforts, giving insight into what marketing campaigns or channels are most suitable for driving calls to your business. One of those call tracking software providers is CallRail.

CallRail shows up on most Google searches for effective call tracking solutions and holds about 22.2% of the global market share, with 28,046 companies signed on to the service. Despite these impressive numbers, many other businesses don’t use it. Maybe it’s because it’s expensive or may not specifically cater to every business's unique needs, and that's fair– there's no one-size-fits-all solution.

That’s why we are here to provide you with some crucial insight into CallRail’s best competitors.

How we picked our top competitors

We used the following criteria in compiling this list of the seven best CallRail alternatives.

  • Pricing: Affordability is a vital element to consider. As much as you want value for your call reporting methods, you also don't want to break the bank on just one software solution. Our top seven CallRail alternatives list has affordable options, and you don't have to worry about a drop in quality.

  • Advanced features: What features are available with each software solution? The standard is real-time call analytics, call duration time, and call recording length. Other features to look out for are conversation intelligence, dynamic number insertion, specific source tracking, and integration with Google ads and analytics, to mention a few.

  • User Experience: Let's be honest, regardless of how good a tool is, it's not a solution if it isn't simple to use. So, this factor is essential, as these tools are expected to be used by teams.

  • User Interface: The more appealing a tool is, the easier and more fluid it will be to work on them daily. The right combination of colors, fonts, and satisfying buttons make software great.

  • Reviews: We considered what other users said about their personal experiences with these tools on review sites to identify what they loved and didn’t work.

Before diving in, though, let's cover what call tracking is and its benefits.

What is call tracking?

Whether they are inbound or outbound phone calls, call tracking involves monitoring all communications with your customers associated with your marketing campaigns. Call tracking is an effective way for your business to get an extensive look into important elements of your interactions with customers.

The demographics, such as customer location, call duration, time of calls, source of the calls, and even keywords used, are all information that could optimize your marketing efforts.

Whether they are inbound or outbound phone calls, call tracking involves monitoring all communications with your customers associated with your marketing campaigns. Call tracking is an effective way for your business to get an extensive look into important elements of your interactions with customers.

The demographics, such as customer location, call duration, time of calls, source of the calls, and even keywords used, are all information that could optimize your marketing efforts.

Why is call tracking software important?

About 92% of customer interactions happen over phone calls, and unfortunately, 85% of customers report that their phone experience is less than satisfactory. That can lead to low conversion rates. As a remedy, call tracking software can increase conversation rates by:

With call tracking software, you can gather data from your online and offline campaigns and effectively analyze the performances to see which ones work best, what changes you need to make to optimize them, and what you need to cut out. In a nutshell, call tracking software is a great way to utilize your marketing spend entirely.

1. Identifying which landing pages perform the best

With call tracking software, you can gain insight into which of your landing pages are leading to the most phone calls. That is incredibly efficient in user experience research methodology such as A/B testing, helping you determine the landing pages that give the most leads.

2. Helping you gain insight into the sources of phone calls

Figuring out your call sources is another benefit of call tracking software, and most of the software solutions available will provide this feature.

3. Collecting data on your callers' demographics

From peak calling days and hours to call durations and locations, call tracking software can help you determine who is calling, what time they reach the most (essential for making time adjustments if you use Google Ads), and where they are calling from. They can also aid in collecting data on which high-value keywords bring in the most customer calls.

Call tracking is also helpful for call counting, where you can see the number of calls you receive and all the patterns and trends related to these calls.

What is CallRail?



CallRail is a software that analyzes data from inbound and outbound call tracking. With this tool, you can evaluate online or offline marketing campaigns, websites, and keywords related to your business's phone calls. It helps you assign call origins and analyze how your customers interact with your business. 

CallRail is an AI-enabled solution with conversation intelligence and other call recording and reporting capabilities. As a tracking solution, CallRail is designed to make the most out of your interactions to improve the customer phone experience.

Besides its call tracking features, what makes CallRail good is its functionality in the following cases:

  1. As a form tracking solution, CallRail provides a call analytics tool that gives actionable insights on online and offline campaigns, ads, or keywords, determining which improve form submissions from customers.

  2. With artificial intelligence, CallRail uses conversation intelligence to analyze phone conversations. The conversation analytics software helps identify high-value terms and improve interactions and call escalation.

  3. The CallRail Lead Center tool is a great contact center solution that manages all your communications in one place.

Now, let's take a look at CallRail alternatives.

Top 7 CallRail Competitors in 2022

They say variety is the spice of life, so we've compiled a list of the best seven CallRail competitors for anyone looking for alternatives.

1. Ender Turing



Pricing: starting from $39/month per user.

UX: 4.8/5

UI: 4.7/5

G2 Rating: N/A

Best for:  Individuals, small and medium scale businesses, and large enterprises

Prominent features: Speech analytics, Automated call review, and deep learning, AI scoring, self-coaching tool, natural language processing, and speech recognition.

User review: Dmitry L., Accord Group


Integrations: Zoom, Pipedrive, Daktela, Genesys, Cisco

Free trial: Yes, 14 days


  • Automated conversation review for call centers
  • Instant search for patterns of client behavior
  • Excellent customer support
  • Provides agent coaching


  • Robust features can sometimes be overwhelming

How do you turn automated speech recognition into a solution that optimizes marketing campaigns and the efforts of sales teams and customer care departments in improving customer experience? Ender Turing is the answer.

Ender Turing helps businesses evaluate sales calls, marketing strategy, and customer data to gain insight into which of these efforts are top performers. With its in-depth analytics, you get to:

  • Formulate and implement the best practices that ensure top performance from employees, create facilities for self-coaching and evaluate performance growth.

  • Lead your sales and customer care teams to higher revenue and better customer service.

  • Provide exceptional customer services and increase sales with speech AI technologies in your call centers.

Ender Turing is a tracking software designed to spread top performers' behavioral patterns in calls, chats, and video meetings. Using this information provides instant feedback on how sales representatives and marketing teams can effectively improve the status of customer interactions.

Ender Turing is adaptive to any business and any environment on scalability. It doesn't matter if you operate a standard on-site working policy, remote working environment, or hybrid situation — Ender Turing is suitable for all use cases.

Ender Turing integrates to your CRM and your marketing tool to share data customers said, expressed, and mentioned. You can automate data flow on what customers say to your employees and incorporate it into a decision-making tool for action.

It also comes with a user-friendly interface that makes interpreting data and insights easy. Would it be a competitor mentioned or a discount proposal that didn’t work, Ender Turing optimizes the value of every inbound call or text.

Features of Ender Turing

Ender Turing offers solutions in: 1. Quality assurance: Ender keeps track of all calls, chats, and video meetings using conversation intelligence. This level of dedicated monitoring helps you maintain a culture or standard of optimal quality. At the same time, you get a firsthand look at the customer journey, receiving insights on how you can create the best experiences—all on one platform.

2. AI scoring for call centers: with Ender Turing's AI-powered processes, you can maintain call center service quality by providing internal feedback based on sales and customer service scorecards.

3. Sales performance: Ender improves sales rep performances all-round, leading to more revenue generation.

4. Agent coaching: Ender Turing provides an AI-powered self-learning & coaching platform to help agents upskill and improve performance.

To see if Ender meets your requirements, you can sign up today for a 14-day free trial.

2. WhatConverts



Pricing: Plus plan ($30/ month), Pro plan ($50/ month), Elite plan ($200/ month), Agency Pro ($200/ month), Agency Elite ($400/ month)

UX: 4.6/5 UI: 4.4/5

G2 Rating: 4.9/5

Best for: Individuals, small and medium scale businesses as well as large enterprises

Prominent features: Call tracking, dynamic number insertion, real-time market reporting, marketing intelligence, and custom reports

User reviewnull Integrations: With many popular tools and software, such as Zoho CRM, WooCommerce, Google Analytics, Salesforce and Pipedrive.

Free trial: Yes


  • Multiple lead tracking

  • Easy to use


  • Documentation and the initial setup are difficult

  • The interface can be hard to integrate with CRM systems

WhatConverts simplifies the entire lead tracking process, from the point of capture to generating reports and analyzing the data. The major attraction for WhatConverts is the focus on data points from lead calls. There are about 70 data points captured with WhatConverts tracking functionality, categorized under four important customer questions:

Origin of the lead: these details are related to where the calls come from, such as the marketing source of the call, the medium, what campaign led them to interact with, which keywords were prevalent in their communication and the landing page they were directed from.

Lead value: how valuable is the lead? WhatConverts answers questions on value, such as the sales value of the lead and how convertible they may be.

Customer identity: these tracking capabilities answer questions about who the leads are.

You can also customize your data fields, capturing unique data to your business needs. The easy sorting and filtering feature helps answer questions on what a business's marketing activities are driving the leads. That is a step further than most tracking software designed to give insight into how many leads are being generated.

On the other hand, WhatConverts’s interface can be hard to navigate and some users reported the initial setup being overwhelming and complex.

3. CallTrackingMetrics



Pricing: Performance ($39 a month), Growth ($199 per month), Connect ($329/ month), and the Enterprise plan, which lets you build your plan at a customized price.

UX: 4.4/5

UI: 4.3/5

G2 Rating: 4.5/5

Best for: SMEs, large businesses, contact centers, and agencies

Prominent features: Custom API, transcription tools, call recording, real-time data analysis, and multi-channel attribution User reviewnullIntegrations: tools and software like Microsoft Advertising, Google Ads, and Facebook Messenger.

Free trial: Yes


  • Efficient customer service

  • Easy deployment


  • Call recording quality can be poor

  • Bulky interface

CallTrackingMetrics is a contact center software with tracking features that can provide enhanced functionality in tracking inbound calls and data analysis. It generates insightful reports on marketing strategy performances using keyword attribution.

With this tool, you can manage all your communications, from phone calls to text messages and forms, on a single automated channel that you can customize to your unique needs. CallTrackingMetrics lets you create virtual numbers which you can use to track all calls from your marketing campaigns.

By using conversation analytics to identify trends among customers, CallTrackingMetrics automates its reporting and analysis process to help call centers create a personalized customer experience. With the call routing feature, you can push communications to any team members, increasing productivity.

CallTrackingMetrics features are all compliant with industry regulations like the Health Insurance Portability and Accountability Act (HIPAA), General Data Protection Regulation, California Consumer Privacy Act, and Payment Card Industry Data Security Standard. These help to manage consent preferences strictly. CallTrackingMetrics has several drawbacks. However, the clunky interface and poor call recording quality are among the most prominent disadvantages.

4. Invoca



Pricing: Invoca operates on a quotation-based principle

UX: 4.5/5

UI: 4.5/5

G2 Rating: 4.4/5

Best for: Medium scale businesses and large enterprises

Prominent features: Conversation intelligence, call routing, dynamic number insertion User reviewnullIntegrations: Third-party providers and platforms like Salesforce and Google Ads.

Free trial: Free demo


  • Great implementation support

  • Navigation is seamless


  • Lacks some features present in other alternatives

  • Costly

Invoca is a web and cloud-based phone system that uses artificial intelligence to help teams increase revenue by generating more leads and improving buyer experience. Gathering data from your business's inbound phone conversations, Invoca equips marketing teams with campaign attributions for a better conversion strategy.

As a call tracking and analytics software, it features tools for analyzing calls in real-time and reports on your campaigns so you can evaluate performance with the data. It also facilitates call routing and leads qualifying using demographics and other factors like duration, call time, or product related to the call.

Invoca offers advanced features like IVR (Interactive Voice Response), a tool that enables human interactions with a computer-operated phone system. It also features conversion tracking.

However, the tool lacks some features present in other CallRail competitors on our list. On top of that, it can also be quite expensive.




Pricing: operates a quotation-based pricing model

UX: 4.6/5

UI: 4.5/5

G2 Rating: 4.7/5

Best for: SMEs, large businesses, contact centers, and agencies

Prominent features: Call routing, AI-powered keyword alerts, in-depth reporting, and call transcription User reviewnull

Integrations: Specifically designed for Salesforce, is an excellent tool for Sales Cloud customers.

Free trial: Free demo


  • Seamless Salesforce integration

  • Intuitive interface


  • Mandatory call dispositions

  • Dropped calls

One of the best CallRail alternatives,, formerly known as ringDNA, takes sales engagement to another level. With call tracking software designed uniquely for Salesforce, integration is seamless. If you already use Salesforce, it's an excellent solution for cross-platform sharing of your customer data.

You can track calls from various sources, like LinkedIn and Instagram. automates the transcription of calls, giving an in-depth analysis of customer conversations. Using artificial intelligence, you can monitor what high-value keywords your competition uses in their interactions with customers, giving you an advantage. helps businesses track their ROI and increase conversion rates with its sales engagement focus. On the other hand, users report cases of many dropped calls, making this tool not so great for every field.

6. Phonexa



Pricing: Lite ($100), Premium ($500), and Enterprise plan (customizable pricing).

UX: 4.6/5

UI: 4.5/5

G2 Rating: 4.9/5

Best for: Small and medium businesses and large enterprises

Prominent features: Predictive modeling, integrated accounting, call analytics, call tracking, and email marketing User reviewnullIntegrations: Fully compatible with Google Analytics and Salesforce

Free trial: Free demo


  • Reliable customer support

  • Customizable dashboard


  • Lengthy setup

  • Complex UI

Phonexa provides actionable insights on the performance of marketing campaigns so you can make an informed decision on what works and what doesn't. Using features like lead distribution (using Ping Tree), accounting integration, call tracking and email marketing, you can optimize your marketing efforts and increase ROI.

Phonexa is fully integrative and uses automated marketing options with analytics to boost sales. It provides businesses with effortless onboarding facilities, making customer journeys seamless. Automated email marketing processes keep you up to date on real-time engagements and its accounting features mean you no longer have to deal with manual calculations and save time.

However, many users claim that it has a complex UI and somewhat long setup process, which can be bothering.

7. Marchex



Pricing: Quotation-based pricing model

UX: 4.5/5

UI: 4.5/5

G2 Rating: 4.0/5

Best for: Small and medium businesses and large enterprises

Prominent features:  Dedicated pay-per-call leads marketplace, call analytics, and local lead tracking

User review nullIntegrations: Over 30 supported integrations, including Slack, Salesforce, and Calendly

Free trial: Yes


  • Easy to use

  • Can handle high volumes of information


  • The interface is not intuitive

  • Lack of a feature with graphics

From parent company, Marchex Marketing Edge, this software is a conversational intelligence solution that highlights the marketing practices and campaigns generating and converting the most leads for you. With these insights, you can make changes and updates to improve marketing performance and drive up your sales.

With Marchex, you can transcribe calls, and carry out keyword spotting, call scoring, and geo or zip code routing. As a software provider in conversation intelligence, Marchex uses various tools, such as speech analytics, to deliver solutions that connect businesses to the general public. Artificial intelligence's customer engagement and nurturing process are even more valuable and can be carried out on multiple text and call channels.

There are a few drawbacks to this tool. For example, you have to download a spreadsheet and alter it to sort through data. The platform could only do so much beyond simple reporting.


With so many options to choose from, picking one call tracking alternative to CallRail might be more challenging than it seems. The answer, however, is usually found in your business needs.

CallRail serves does the standard job, but if what you're looking for is a software solution that offers an extra edge, then Ender Turing may be what you need.

Book a demo today and find out what Ender Turing has to offer.

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