You see the calendar, not the conversation.
Thirty calls a week per person, recorded somewhere, analyzed by no one — heard only by the person who was on them.
Sales teams · 3 to 50 people
Sales call coaching from every call your team had this week. Analyzed in seconds. Ask it anything.
Your reps are on calls all day — discovery, demos, proposals, negotiations — and you see a calendar, not what was said. Ender Turing listens to and analyzes every conversation and shows you the week: which stage each deal reached, whether a next step was agreed, which objections came up, who needs coaching. Free for up to 3 people.
Sales · this week Every conversation analyzed
Discovery calls24
Demos14
Proposals9
Negotiations5
Next step agreed on the call71% · 16 without one
Coaching queue2 people · 5 exact moments
Example week—illustrative numbers, not customer data.
The problem
Remote sales team, full calendar, no idea what was actually said.
The notetaker writes a summary for the rep who was in the meeting. Nobody reads across the team. So the manager finds out in the pipeline review — after the deal slipped.
Every rep runs their own discovery and demo.
Which questions were asked, whether a next step was agreed, how objections were handled — you hear about it when the deal slips.
Pipeline reviews run on opinions.
"It went well." Which objection came up, whether pricing was discussed, whether the next step has a date — nobody can say without opening the recording.
Coaching is a feeling, not an example.
Feedback comes from memory and from the two calls you had time to join, not from the twenty that decided the month.
So the team can't grow without you listening more.
Every new rep or territory adds calls you cannot hear — and the only way to keep the process consistent is to hire another manager.
What changed
Analyze the week in seconds instead of listening to it.
Ender Turing takes the recordings your team already makes and reads them for you — the same stages and required points across every person and every customer.
Before
A summary per meeting, for the person who was in it.
After
Every conversation of the team in one view.
Discovery, demo, proposal, negotiation — each analyzed against the stages and required points you set, filterable by rep, account and outcome. See conversations ↗
Before
Joining two calls a week to know what's going on.
After
Hours back, every week.
Start from the finding — the demo without a next step, the discovery call that never asked about budget — and open the recording only there.
Before
Coaching from memory.
After
Coaching from the calls that converted.
Put the discovery calls that turned into demos next to the ones that didn't — same rep, same week — and coach the difference from the exact transcript moment. See Topics ↗
Before
Pipeline reviews from "it went well".
After
Every deal reviewed from the call itself.
Next step agreed or not, objections raised, pricing discussed, decision-maker present — for every opportunity, whoever ran the call. See required-point checks ↗
Before
Growing the team means another sales manager.
After
More reps and territories with the same manager.
The board scales with the calls; your attention goes where the numbers point. Process consistency follows, as a result instead of a project.
You define the stages and the required points per conversation type. Ender Turing does the listening and the analysis.
Nothing to replace
Keep recording the way you do.
Meeting recorders
The documented Fireflies app imports completed meetings. Fathom and other recorders supply recordings through an available app, API, SFTP or upload path; Zoom, Google Meet and Microsoft Teams meetings can also be recorded directly by the Ender Turing browser extension.
Phone calls
Your CRM's dialer connects read-only with the Ender Turing browser extension capturing both sides (GoHighLevel has a dedicated page); Genesys, Five9 and other platforms through documented connectors — so the calls that book the meetings sit next to the meetings.
Your conversation types
Install a template from the library and shape it into your conversation types — discovery call, demo, proposal, negotiation — adjusting the stages and required points to how your team actually sells.
After the call: Ender Turing analyzes conversations once they end. It is not a notetaker, a dialer or a CRM, and it does not replace any of them.
Under the hood
Sales coaching and conversation intelligence, by name.
Every promise on this page is a documented function in the product. Here is what does what — and the guide for each.
Ask the week a question
Chat with EnderGPT answers "which discovery calls had no next step?" or "what did prospects push back on in demos this week?" with citations to the exact meetings. Scheduled chats send the same question every Monday, per rep or for the team.
Your criteria on every call, accuracy you can see
Scorecards hold what a good discovery call or demo contains; AutoQA answers them on every conversation. The accuracy of every automated point against your own reviews is shown, and improves from them.
Stages, and where they stall
Topics tag each conversation with what was discussed and which stage it reached; Funnels show discovery → demo → proposal → closed conversion and the drop-off between steps, per rep and per account.
Coach from the calls that converted
Pin the discovery calls that became demos into Playlists, assign them with Training plans and a short quiz, and let each rep see their own scores and feedback on My Dashboard — no meeting needed.
Remote team, same moment
Discovery searches every transcript for a phrase and jumps to the second it was said. Comments and @mentions on a conversation reach the rep through Notifications, in-app and by email — feedback lands on the exact moment, across time zones.
Manager's view, rep's view
The Dashboard shows the team's week by rep, account and stage; Charts compare reps, periods and conversation types; Roles decide what a rep, a lead and a manager each see.
When the team is ready to automate: Enders (automations) ↗ turn a finding into an action — a demo without a next step notifies the manager; a negotiation with a pricing objection lands in a playlist for review.
The result the team is after
The same three reps, more pipeline, no extra manager.
Sales teams don't run on QA scores. They run on pipeline that moves. This is what the board shows every Monday.
Which discovery calls became demos — and why.
Next step agreed, questions asked, objections handled: per rep, per week, with the call that proves it.
Which objections stall deals — and who handles them best.
Pricing, timing, "we already have a tool": counted across every call, per rep, with the answers that moved the deal on next to the ones that didn't.
Two people, five moments, this week.
The coaching queue is built from the calls that converted and the ones that didn't. Fifteen minutes with the transcript replaces an afternoon of recordings.
Add a rep or a territory without adding a manager.
New reps inherit the same stages and required points on day one; the manager's view grows with the calls.
Start free
Free for up to 3 people. No expiry.
100 conversations a month, meetings up to 30 minutes, standard templates, meeting-recorder import and upload. When the team or the volume grows, Team is $59 per user with no limits.
- Connect Fireflies or upload your recordings; phone calls from your CRM's dialer in about 15 minutes.
- Pick a template — discovery, demo, proposal, negotiation — and adjust the stages.
- Ask your team's week anything on Monday.
Not the fit if you want a notetaker for yourself: this is the sales manager's view across the team. Customer-success teams have their own page.
Questions before you start
Know exactly how it fits.
What is a Gong alternative for a small sales team?
For a team of 3–50 that already records with Fireflies, Fathom or a dialer, Ender Turing analyzes those recordings for the manager — discovery, demo and negotiation calls against your stages and required points, coaching from the calls that converted — at $59 per user, with a free plan for up to 3 users. No annual contract, no forecasting suite you won't use.
Do we have to replace Fireflies, Fathom or our dialer?
No. Keep recording the way you do. The documented Fireflies app imports completed meetings into Ender Turing; Fathom and other meeting recorders can supply recordings through an available app, API, SFTP or upload path; phone calls arrive from your CRM's dialer (GoHighLevel has a dedicated page), Genesys, Five9 or any platform that hands over recordings.
What does the sales manager actually see?
Every sales conversation of the team, transcribed and analyzed: which stage it reached, whether a next step was agreed, which questions were asked and which objections came up, and a score linked to the exact moment in the recording. Filter by rep, account, topic or outcome instead of opening recordings one by one — and ask EnderGPT the question you would otherwise ask in the pipeline review.
How is this different from the summaries our notetaker already writes?
A notetaker summarizes one meeting for the person who was in it. Ender Turing analyzes all of them for the manager: the same stages and required points across every rep and every customer, the calls that converted next to the ones that didn't, and coaching from the difference.
Is there sales coaching software that works from Fireflies or Fathom recordings?
Yes — this is it. Ender Turing analyzes the meetings your recorder already captures (the Fireflies app is documented; Fathom and others hand over recordings through an app, API, SFTP or upload; Zoom, Google Meet and Microsoft Teams meetings can also be recorded directly by the Ender Turing browser extension) and adds what a notetaker does not: every call scored against your criteria, the calls that converted pinned into playlists and training plans, and a manager's view of the week by rep and stage. You keep the recorder.
Is Ender Turing a Fireflies alternative?
Not a replacement — the layer on top. Fireflies records and summarizes a meeting for the person who was in it; Ender Turing listens to and analyzes every meeting Fireflies (or Fathom, or your dialer) captured, for the manager. If you are looking for a Fireflies alternative because the summaries are not enough to coach a team, this is the missing piece, and you keep the recorder.
What is conversation intelligence software, and does a small team need it?
Call coaching software that turns recorded sales conversations into structured, searchable evidence — stages, topics, scores, coaching moments — instead of transcripts nobody reads. Large teams buy it as Gong or Chorus. A three-person team needs the same thing for a different reason: one manager cannot listen to every call, and the team cannot grow if that is the only way to know what was said. The free plan is sized for exactly that team.
How long does it take to set up for a small sales team?
Ender Turing connects to Fireflies in a few minutes (the documented app imports completed meetings), to a CRM dialer in about 15 minutes, or analyzes uploaded recordings immediately. Install a template from the library, shape it into discovery, demo, proposal and negotiation, and the first calls come back analyzed and scored the same day. No engineers, no annual contract.
Is there a sales call coaching template?
Yes — Ender Turing installs a template from its library and you shape it into your conversation types: discovery call, demo, proposal, negotiation. Each carries the stages a call should reach and the required points it should cover (budget asked, next step agreed, decision-maker present), and every call is scored against it automatically. The template is the coaching standard; the calls that met it become the examples.
Is there a free plan?
Yes, and it does not expire: up to 3 users and 100 conversations a month, meetings up to 30 minutes, with standard templates, meeting-recorder import, upload, 30-day retention and email support. Team is $59 per user per month with no limits, data export and the REST API; Business is $89 per user with executive boards, scheduled reports, the CRM connector, priority support and a guided onboarding session.
Which languages and what about security?
Any language. Production speech recognition today covers English, Spanish, Portuguese, French, German, Polish, Ukrainian, Arabic, Chinese, Japanese and more; a language we do not run yet is added on request or connected through your own speech-recognition engine, so no team is turned away for its language. SOC 2 Type II and GDPR-compliant data handling on every plan; Enterprise adds private cloud and on-premise deployment.
Security, hosting regions, sub-processors and response times are documented on the Data Security page; SOC 2 Type II examination completed.
Buyer insights
Make the next decision about your team's conversations with better evidence.
Occasional analysis on conversation intelligence for contact centers and sales and customer-success teams — what moves pipeline, coaching, and time to value. No generic news.
Your team's week
See what your reps said this week — for free.
Connect the recordings you already make, pick a template, and see Monday's board instead of Friday's recordings. Free for up to 3 people; upgrade when the team grows.